Customer Satisfaction or Customer Delight?
We are so obsessed with customer satisfaction - we sometimes forget that we can go beyond just satisfying the customer. How about Customer Delight.
Customer satisfaction is giving what the customer wants... but at Signarama CBD we realised that we have to go a step further and give the customer what his business really needs.
Customer delight is pleasantly surprising a customer by exceeding her expectations. Exceeding the expectations so much so that it creates a positive emotional reaction. We have seen that this emotional reaction leads to word of mouth.
We are proud to share a very positive emotional email that a customer wrote to us on his experience with our sales representative - click here to read more